The Internet makes marketing your business much easier, but it's not that way for everyone. A restaurant in California has responded to the standard Internet marketing strategy with an out-of-the-box method of its own. David Cerretini, co-owner of the Italian restaurant Botto Bistro, has told his strategy to USA Today; "I want to be the worst restaurant in the San Francisco area!"
Here's a scenario: Tom's computer is acting up and getting a blue screen error a couple times a day. Obviously this is a problem because it drastically cuts into Tom's efficiency. Tom is a smart guy though, so his manager asks him to see if he can fix it before calling support and putting in a ticket. After all, tech support costs money. Tom spends about 4 hours across the next few days researching the issue, attempting a few things, and finally fixes it. Way to go Tom! You just saved the company money... or did you?
One of the questions we get fairly often is what are the benefits for a small business switching to a managed IT service as opposed to a break-fix-style relationship. When a new client calls upon us to resolve an issue or organize an IT project we talk to them about our proactive managed services, and often we get a reply like "Well we love your service, but we'll just call you when something is broke." Managed services offer a lot of stability and benefits for small businesses. What exactly can switching to a proactive managed services agreement with your IT provider do for your business?
Netflix unexpectedly announced a split between their two offerings, DVD-by-Mail and their streaming service into two separate services. This is surprising as Netflix has continued to grow in popularity and profits every quarter. Why fix what isn't broke? After all, the streaming portion of Netflix claims about 20% of North America's bandwidth during peak hours, which is certainly saying something. Is there something for small businesses to learn from Netflix?